New Promotion surface for Canberra businesses

The Wall.

Canberra's dedicated music and nightlife promotion space. Reach an engaged, local audience where they're already discovering gigs, artists, and venues.

What is The Wall?

Your business, inside the scene.

The Wall is a dedicated promotion surface inside the For Sure app — visible to every fan, artist, and venue user in Canberra. It sits alongside The Scene (the community social feed) as a curated space for local businesses to speak directly to the city's most active nightlife audience.

Unlike social media advertising, The Wall isn't algorithmic noise — it's an intentional placement inside a platform where people are actively planning their nights out. Users arrive on The Wall to discover what's on and what's new in the Canberra scene.

Two layers of promotion are available: Partner Posts for ongoing brand presence and content, and Classified Ads for time-sensitive, grid-format placements.

The Wall — Live preview

🎸 Your featured ad
Partner post
Partner
Pinned post

Grid positions are purchased per cell, per day. Premium top rows $8 · Standard mid rows $5 · Value bottom rows $3. Sizes range from 1×1 to 4×3.

Who is The Wall for?

Built for businesses in and around the scene.

The Wall is designed for any business that benefits from being in front of Canberra's live music crowd — not just venues and artists.

🍕

Bars, cafes & restaurants

Capture the pre- and post-gig crowd. Promote specials, late-night menus, and event deals to fans who are already making plans for the night.

🎪

Festival & event organisers

Reach a highly qualified audience for festival announcements, ticket launches, and event promotion — people who already go out to gigs.

🛍️

Music-adjacent retailers

Instrument shops, record stores, merch brands, photo studios — put your brand in front of the people who care most about the local music scene.

🏨

Accommodation & travel

Canberra's music calendar brings visitors from across the region. Target fans travelling for gigs and festivals with accommodation and experience offers.

📸

Creative services

Photographers, videographers, designers, and studios — reach the artists and venues who need your services, right inside the platform they use daily.

🎓

Schools & academies

Music schools, acting studios, and creative academies can connect with aspiring artists and engaged parents already invested in Canberra's creative community.

How it works

Two ways to get on The Wall.

Option 1 — Partner Subscription

1

Request your Partner profile

Get in touch and our team will set you up as a Partner on For Sure. Your profile is free — you get a public page with your brand story, articles, videos, photos, and social links. No subscription needed for the profile.

2

Subscribe to publish on The Wall

Activate the Local plan to unlock Wall publishing. Write and publish articles — visible to every For Sure user in Canberra.

3

Boost when you need the extra reach

Use add-ons to amplify specific posts — pin them to the top of The Wall for 72 hours, or push them into the main home feed for 7 days to reach everyone on the platform.

Option 2 — Classified Ad (no subscription needed)

1

Pick your grid position and size

The Wall's classified section is a visual grid. Choose how many cells you want — from a compact 1×1 to a commanding 4×3 takeover — and select your start date.

2

Upload your creative and pay

Add your image, headline, and link. Pay per cell per day. Once approved by the For Sure team, your ad goes live on The Wall on your chosen date.

3

Your ad runs, we handle the rest

Your classified ad is visible to every For Sure user in Canberra for the duration you booked. No ongoing commitment required.

"We get it — you're not a venue or an artist. But you're absolutely part of Canberra's live music world. The Wall exists for exactly that reason."

— For Sure Team

Key difference

Partner Posts build ongoing brand presence — your content lives in The Wall feed indefinitely, reaching followers and new users over time. Best for businesses that want a sustained presence in the community.

Classified Ads are time-boxed grid placements — you pay for a specific number of days and cells. No subscription needed. Best for launches, events, and time-sensitive campaigns.

Approval note

All content — posts and classified ads alike — is reviewed by the For Sure team before going live. We keep The Wall relevant and on-brand for the Canberra scene.

Pricing

Choose how you show up.

Partner profile always free. Subscription unlocks The Wall. Classified ads available without a subscription.

Free — Always
$0

Your Partner profile on For Sure. No subscription, no expiry.

  • Public Partner profile page
  • Draft unlimited articles
  • Create your own events
  • Videos, photos & playlists
  • Artist & venue tagging
  • Brand colour & identity
Request your Partner profile
Classified Ads — Pay per placement
Premium
$8/cell/day
Standard
$5/cell/day
Value
$3/cell/day

Buy grid space on The Wall by tier, size, and duration. No subscription required.

  • Top rows (Premium) — highest visibility
  • Mid rows (Standard) — strong reach
  • Bottom rows (Value) — cost-effective
  • Grid sizes from 1×1 to 4×3
  • Choose your start date
  • Upload image & headline
  • Reviewed & approved by For Sure team

Boost add-ons

Amplify when it matters most.

Available to Local plan subscribers. Use them for launches, events, or any moment you need maximum visibility.

🚀

Reach Boost

Your most recently published Wall post is pinned to the very top of The Wall for 72 hours — the first thing every visitor sees. Perfect for event launches, new openings, and time-sensitive promotions.

$149
📢

Home Feed Feature

Your most recently published Wall post breaks out of The Wall entirely and surfaces in the For Sure home feed — seen by every active user for 7 days. Maximum exposure across the full platform.

High Impact
$349

Common questions

No — The Wall is built specifically for businesses that aren't venues or artists. Cafes, bars, retailers, festival organisers, creative services, and anyone else who wants to reach Canberra's music and nightlife audience can get on The Wall.
The Scene is For Sure's community social feed — organic posts from fans, artists, and venues. The Wall is a dedicated promotion surface for Partner content. Partner posts carry a visible Partner badge, and The Wall is where users specifically go to discover what local businesses are up to.
Yes, always. All Partner posts carry a visible Partner badge. We believe in transparency with our users, and that transparency is part of what makes advertising on The Wall credible.
Yes — even on the free Partner profile, you can submit events for review. If your event features live music or comedy, we'll add it to the main Events calendar. Other events can be approved as profile posts visible to your followers. The Wall subscription is only needed to actively publish articles to The Wall.
All posts and classified ads are reviewed by the For Sure team before going live. We check that content is relevant to the Canberra scene, accurately represented, and meets our community standards. Most reviews are completed within one business day.
No. The Local plan is month-to-month and can be cancelled at any time. Your Partner profile and any published articles remain visible after cancellation — you just won't be able to publish new Wall posts until you resubscribe.
No. Classified grid ads are purchased independently, per placement, per day, whether or not you have an active Local plan subscription. Pricing depends on grid position: Premium (top rows) $8/cell/day, Standard (mid rows) $5/cell/day, Value (bottom rows) $3/cell/day.

Ready to get on The Wall?

Get in touch and start reaching Canberra's live music audience.